"613 isn't just our name — it's our mission. Like the 613 commandments, we believe every word, every story, and every platform we secure carries weight and purpose."
Media Professional,
Strategist & Advocate
Rivka Finkelstein is a veteran media professional, communications strategist, and Israel advocate with over 15 years of experience at the intersection of journalism, public relations, and Jewish advocacy.
A former broadcast journalist and longtime contributor to national and international media, Rivka founded 613 Media Group to provide pro-Israel organizations, thought leaders, and causes with the sophisticated communications infrastructure they need to be heard.
Her work has spanned conflict reporting from Israel, op-ed placements in the nation's top outlets, media training for organizational leaders, and advocacy campaigns that have shaped public discourse on Israel-related issues.
What Clients & Colleagues Say
"Rivka's media savvy and deep relationships with journalists transformed our communications strategy. Within three months, we had op-eds in publications we'd never been able to crack. Her understanding of both the Jewish community and the broader media landscape is unmatched."
"When our organization faced a crisis involving misleading media coverage, Rivka stepped in and completely turned the narrative around. Her crisis communications expertise and media relationships are truly exceptional. She is the first call I make when something goes wrong."
"Rivka spoke at our synagogue's Israel advocacy Shabbaton and received a standing ovation. Her talk on Israel in the media was eye-opening, nuanced, and deeply inspiring. Our members are still talking about it months later. We've already booked her for next year."
